A huge thank you to Camille McDaniel, the Counselor Entrepreneur for inviting me to interview with her.
Here’s a recap of our telephone conference:
Think about your keywords Here’s the deal; for most of us using SEO in small business, the general terms for what we do are too competitive to give us a fighting chance of being found for what we do on the internet as part of an inbound marketing strategy.
Recently, a client wanted to use the term Life Coach. I popped onto Google Analytics, under the Keyword Search Tool, I started to examine what words might work for her.
She wanted to coach middle-aged women who were going through a life-stage transition, but the term Life Coach is way too competitive – that means researching a plethora of words like divorce coach, grief counselor, death-in-the-family coach – you want to get really outside the box.
Another fine niche – amazon listing optimization service – using the keyword planner brought a wide range of further keywords: amazon copywriting service, amazon listing copywriter, amazon product copywriter and amazon seo services.
Here’s my other super-secret insider tip – the more you can niche your blog, the more successful it will be. Do you write about vegetables? Your blog will be more popular if you’re the Carrot Queen than if you’re the Vegetable Growing Goddess.
It seems silly, but competition out there is crazy these days – so niching as the expert is key. From the Adwords. Google.com, look for the Keyword Planner in the menu.
Use this the Keyword Planner tool to look for words that are regularly searched, but for which competition is low.
Write your blogs
When I get started with a blog, I like to do a whole bunch of evergreen content – who you are, what you do, how you do it – and interlink these to the website landing pages.
Challenge yourself to get your SEO blog started with a bang.
Maybe you do one blog a day for 30 days. After you have a solid punch of content, you can slow down to a few a week, or a few a month (of course, always using the right keyword terms you researched.)
Fresh content is king
Research shows time and time again that the more you write, the more traffic you’ll bring into your website. Also, this fresh content should be flooded via RSS feed onto your home page, just like you do with a Twitter feed.
Now – as you’re writing – I want to make sure you do a few things in every single post… Add a few pictures, make sure your website is setup to let people share your blogs on social media, and always end each blog with a call to action (i.e. get my free carrot juice recipe, etc.)
Promote your blogs Writing your blogs, even with every bell and whistle known to man, isn’t good enough. Next we need to let the world know you wrote a blog. It’s important to post your work on Facebook, Twitter, and LinkedIn. You should also maintain a Google+, and Pinterest account.
You do not need to be great at all of the social media networks. Go ahead and choose three to excel in. Join groups on LinkedIn and Facebook and start chatting with people.
Google+ offers a tremendous number of features. However, if you don’t think your clients are using it, you might maintain an account but not focus on getting great at one account every month.
Remember that you don’t need to post every blog you write to every network. You can pick and choose. If you are posting regularly, make sure that what you post will be of interest to your audience in each forum.
Review your analytics and write more
It takes about three months for your website content to register with Google. Even if you write a blog every day, on a new website, you won’t see any progress for a while. It’s important to see what’s working for you and what isn’t.
Pop into your Google Analytics report. (Yes, your web master should install this free code into your website from the get-go.) In the past, you would have looked at which keywords were attracting your audience and written additional content using those keywords.
Since Google is no longer releasing the search terms, you can ask a techy web person to help you try and figure it out…or… You can use Google Analytics as a way to see where the traffic is coming from. Look at the sources of traffic for your website. When you promoted a blog on LinkedIn, did you see a bump in visits?
Play around with how you promote your blog, and to whom, to find a formula that works for you. And if you’re not reaching your goals:
Are you selling to the right people?
Make sure your blogs are of interest to your audience. (i.e. Don’t post sex therapy blogs on Christian news forums, etc.) Did you include an opt-in or sign-up on your website? If your website isn’t clear, you can get traffic but no new sign-ups. How much do you charge? While price isn’t a factor, if you try to sell the wrong stuff at the wrong price to the wrong people, you won’t succeed. Define the socioeconomics of your ideal client when you develop your products.